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This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless. In each bite sized episode we’ll explore a topic on a function of marketing, leaving you with something actionable that you can apply to your business.
Episodes
Tuesday Feb 27, 2024
Tuesday Feb 27, 2024
If you have a product you must have a brand. Wrong.
A product is the thing that people buy, the brand is what people buy into.
A brand makes you feel something.
A brand is how people describe you, what people say about you when you are not in the room.
In this weeks episode we hear from Isabelle Gormezano Marks, Marketing Director of East London Liqor Co, about the fundamental difference between building a brand and selling a product.
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