1.1K
Downloads
16
Episodes
This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless. In each bite sized episode we’ll explore a topic on a function of marketing, leaving you with something actionable that you can apply to your business.
Episodes
Thursday May 30, 2024
Thursday May 30, 2024
In today's episode of Big Ideas, Tiny Details we are exploring language.
The words that brands use and how they use it.
We (as an industry) spend a lot of time waxing lyrical about the importance of good visual design, but very rarely talk about the importance of verbal identity. Words.
Verbal language is a strategic mechanism, deeply rooted in psychology (the place where all-powerful marketing lies), and commerciality (which is what it's all about at the end of the day).
Language makes people feel
Language makes people connect
Language allows people to hold a mirror to themselves and see the brand as the solution.
Language has the power to galvanise and compel them to take action
This is a truly brilliant conversation with Becca Magnus, brand language genius and now founder of the newly launched studio Magnus & Co.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.