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This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless. In each bite sized episode we’ll explore a topic on a function of marketing, leaving you with something actionable that you can apply to your business.
Episodes
Thursday May 16, 2024
Thursday May 16, 2024
A brand partnership is a strategic play.
In this episode we explore the golden rules, what makes a successful brand partnership and why do others fall flat.
Charlotte Hyde, is a total legend. Having worked agency and client side - with roles such as CMO of period disruptor Ohne and now Strategic Director of McCann Manchester on the ALDI account. She knows her shit.
It’s 20mins. That’s all. In, out, and I promise it will make you think and give you some clear directions.
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