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This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless. In each bite sized episode we’ll explore a topic on a function of marketing, leaving you with something actionable that you can apply to your business.
Episodes
Tuesday Apr 16, 2024
Tuesday Apr 16, 2024
"Don't start with the stuff. Start with the numbers".
This week I speak with Victoria Scally founder of We Are All Marketing about the brilliant basics of marketing.
In the episode we cover, shiny new objects, the difference between strategy and tactics, and how tactics can inform your strategy.
Why you should resist at all costs following other brand's playbooks and the magic number- how much you should plan for and how much should be free for experimentation- let’s play with this pot.
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