1.1K
Downloads
16
Episodes
This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless. In each bite sized episode we’ll explore a topic on a function of marketing, leaving you with something actionable that you can apply to your business.
Episodes
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
Research.
It’s a little bit head and a little bit heart.
Research has got a bad rap over the past few years- slow, expensive, cumbersome, and backward-looking. But, if you boil it down it is all about understanding people, and if you understand people you can make better decisions and serve them better. Without research, you are just guessing.
In this episode I speak with Isabel Lydall about big research- the types that are centered on the big decisions - the things that are keeping people awake at night, and what you can be doing every single day to really understand what is going on.
If you boil it down it is all about understanding people, and the better you understand people the better you can serve them through the products that you have and the messages that you tell.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.