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This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless. In each bite sized episode we’ll explore a topic on a function of marketing, leaving you with something actionable that you can apply to your business.
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Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
The unsexy truth of marketing lies in consistency and repetition. Say the thing, then say the same thing again, and again and again, all in a slightly different way. No matter how or where people come into contact with your brand, it should feel like your brand.
We call this ‘whole brand experience
In this episode we hear from Ruth Fittock the Marketing Director behind Simply Roasted Crisps, Pop Chips and now advisor to Bold Bean, about how every single touchpoint provides the opportunity to bring the brand proposition to life.
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