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This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless. In each bite sized episode we’ll explore a topic on a function of marketing, leaving you with something actionable that you can apply to your business.
Episodes
Tuesday Mar 05, 2024
Tuesday Mar 05, 2024
Attention is the biggest challenge for any business in 2024, will be in 2025, 26, and so on, and so on.
Work emails, life emails, junk emails. Instagram ads, TikTok rabbit holes, radio, podcasts, and all the gazillion of WhatsApp groups that we have been added to (because who doesn’t need another group).
We are bombarded with information.
This is coupled with the fact that at least 90% of your customers are not actively looking for what you are selling when they come into contact with your brand or marketing.
The harsh reality is that to your consumers your brand is nothing but wallpaper.
How can do you things that capture attention, and get people talking? It comes down to ideas and the power of them.
In today’s episode of ‘Big Ideas, Tiny Details’ we hear from the magician that is Holly Rix, Fractional CMO (Heights, OTO, Method) all about the power of a penetrating insight, why you can’t live in fear of not appealing to everyone and the importance of making people feel something.
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