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This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless. In each bite sized episode we’ll explore a topic on a function of marketing, leaving you with something actionable that you can apply to your business.
Episodes

Wednesday Mar 20, 2024
S1: E5: Big Ideas Tiny Details: The massive commercial upside of CRM: Sarah Brereton,
Wednesday Mar 20, 2024
Wednesday Mar 20, 2024
When done properly the numbers speak for themselves. But what is this dark art? How and what does it actually involve? Why do some brands see massive commercial uplift, but others just get a massive pile of unsubscribes?
In this week’s episode of 'Big Ideas Tiny Details', I speak with Sarah Brereton, CRM consultant and former head of CRM at GymShark all about how you win.
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