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This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless. In each bite sized episode we’ll explore a topic on a function of marketing, leaving you with something actionable that you can apply to your business.
Episodes
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
What is growth marketing?
With marketing being the precursor to sales, surely all marketing is to do with growth?
In this weeks Big Ideas, Tiny Details we speak with Olly Johnson, growth consultant and former MD of Spacegoods and now co-founder of menopause brand Valerie, all about what growth marketing really is.
Spoiler- it’s holistic and focused on maximising lifetime value and so much more than performance marketing.
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