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This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless. In each bite sized episode we’ll explore a topic on a function of marketing, leaving you with something actionable that you can apply to your business.
Episodes
Tuesday Nov 19, 2024
Tuesday Nov 19, 2024
Your strategy is your compass it’s what you do and what you don’t do.
The tactics are the activities that you do to deliver up in.
In this episode I speak with Fractional CMO and founder of Torrence Marketing Katherine Torrence, about the critical tension between strategy and tactics. Why so many people conflate the two and end up in a very reactive short termsist place.
And how you can tell the difference between the two.
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