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This is a podcast all about the big ideas and tiny details of marketing, and what brands can do to have a hope in hell in standing out in a world where capturing and sustaining attention is relentless. In each bite sized episode we’ll explore a topic on a function of marketing, leaving you with something actionable that you can apply to your business.
Episodes
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
In this episode, I speak with Pete Rosier about the essence of being a challenger brand, learned from his years at Method and Ecover, brands that shook up the cleaning space.
We explore how creativity plays a pivotal role, especially when resources are limited, and discuss how maintaining a challenger mindset requires a unified approach across the entire business.
This is a must listen for any brand that is
1) in fast growth or in
2) that messy middle, and looking to scale and not loose the essence of what has been created so far.
3) any brand of any size that is actually looking to stand out in a category (as spoiler- challenger is a mindset not size)
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